Cesar DOnofrio » SMS

Join us for Doppler Live Wednesday, August 13 at 7.30am central

Cesar DOnofrio — Tue, 12 Aug 2008 22:20:58 +0000

Dear Friends and Colleagues,

We are having a Doppler email marketing event in Buenos Aires Argentina tomorrow (Wednesday, August 13) at 7.30am central time. We have also 1250 registration for the on-site event and also we will be transmitted Live (we will be able only to connect 1000 persons to the online event), here is the link:

https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

Jonathan Baldovino, Director of Marketing and Sales for Doppler Latin America will be talking about:

- Email Marketing today
- Data Base Generation
- ROI in email marketing
- Email Design
- Case Studies

Language: Spanish

Time: 7.30 Central time (9.30am Buenos Aires)

Online: https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

For on-site registration: www.fromdoppler.com/evento

Thanks,
Cesar DOnofrio

www.fromdoppler.com

email marketing made simple

Victoria’s Secret SMS Program

Cesar DOnofrio — Thu, 17 Jul 2008 21:37:35 +0000

This week Victoria’s Secret started a new SMS campaign. All the subscribers to the to the Pink Club received the email that you can see below with the option to sign up for the SMS Pink Club:

If you click on the link “US on your cell phone”, you will be redirected to the page below where you can sign up for text messages:

Another option to be part of this SMS blast is sending START to 26435 (ANGEL). Of course the subscribers may opt-out anytime replying STOP.

Here are my thoughts:

1. First of all, excellent idea!!

2. Give users more power to manage: what they want to receive, when and the frequency

3. Coupons, why not send coupons to cell phone (avoid printing paper coupons)

4. Add info about sign up in the stores. Banner in the store can improve campaign awareness (cheap!!)

5. Get cell phone number in the email newsletter sign up page (combine email + SMS marketing)