Another way to grow your email DB

Here is another way to generate your email data base. Steps:

1. Buy a list of mail address of prospect
2. Mail a piece of direct mail and ask your prospect or client to sign up for your email club. Always give something back for free and of course the copy is very important .
3. Punn a new email subscriber!!!!

Here is a Kraft example:

(back)

Join us for Doppler Live Wednesday, August 13 at 7.30am central

Dear Friends and Colleagues,

We are having a Doppler email marketing event in Buenos Aires Argentina tomorrow (Wednesday, August 13) at 7.30am central time. We have also 1250 registration for the on-site event and also we will be transmitted Live (we will be able only to connect 1000 persons to the online event), here is the link:

https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

Jonathan Baldovino, Director of Marketing and Sales for Doppler Latin America will be talking about:

- Email Marketing today
- Data Base Generation
- ROI in email marketing
- Email Design
- Case Studies

Language: Spanish

Time: 7.30 Central time (9.30am Buenos Aires)

Online: https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

For on-site registration: www.fromdoppler.com/evento

Thanks,
Cesar DOnofrio

www.fromdoppler.com

email marketing made simple

How to use the top portion

Here are couple of options of how you can use the top portion of your email marketing campaign:

NordStrom uses two classics: Add NordStrom’s email to your adddress book and view in browser:

 

SmartBargains uses one main call to action (with the banner) and two other small offers:

 

The Scooter Store uses two calls to action, add to address book and view in bowser (maybe too much for my taste, but really powerful):

 

Victoria’s Secrets uses just the main call to action and view in browser: 

What is the best? Nordstorm is a classic, some cases The Scooter Store could be a good powerful one. And for other brands Victoria’s and SmartBargains will be a elegant solution.

JCPenney big deal

I think that the economy is pushing Companies to make a great discounts and use their email marketing channel to let users know about great deals. Here is an example of the today’s JCPenney email:

Why not add a Print option …

Couple of days ago, we signed up for some restaurant email clubs. Here is an example of the rewards that we received (It is a pity that there is not one in San Antonio, no appetizer for me):

I like the incentive and it was a great experience signing up for the email club. I would like to recommend if they can add a button with the options to print this coupon. With a print options, we can add two good things:

1. People know what to do (the call to action is really clear) and second and

2. more important we can measure the ROI of the email campaign tracking how many emails are printed

I love Overstock sign-up popup

Here are 6 reasons why I love overstock popup:

1. The popup appears just for couple of seconds

2. It doesn’t take too much time to load (if we compare with browser popups)

3. It is not invasive

4. It will offer an opportunity to sign up the overstock newsletter/offers/coupons right when you open the website

5. Will increase overstock the chances of getting more subscribers

6. The popup uses javascript or some type of cookie because only show up once

Remember that the popup only appears once and in case you missed it, you can sign-up from the second section of the page: