Why not add a Print option …
Couple of days ago, we signed up for some restaurant email clubs. Here is an example of the rewards that we received (It is a pity that there is not one in San Antonio, no appetizer for me):

I like the incentive and it was a great experience signing up for the email club. I would like to recommend if they can add a button with the options to print this coupon. With a print options, we can add two good things:
1. People know what to do (the call to action is really clear) and second and
2. more important we can measure the ROI of the email campaign tracking how many emails are printed
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