Victoria’s Secret SMS Program

This week Victoria’s Secret started a new SMS campaign. All the subscribers to the to the Pink Club received the email that you can see below with the option to sign up for the SMS Pink Club:

If you click on the link “US on your cell phone”, you will be redirected to the page below where you can sign up for text messages:

 

Another option to be part of this SMS blast is sending START to 26435 (ANGEL). Of course the subscribers may opt-out anytime replying STOP.

Here are my thoughts:

1. First of all, excellent idea!!

2. Give users more power to manage: what they want to receive, when and the frequency

3. Coupons, why not send coupons to cell phone (avoid printing paper coupons)

4. Add info about sign up in the stores. Banner in the store can improve campaign awareness (cheap!!)

5. Get cell phone number in the email newsletter sign up page (combine email + SMS marketing)