Study: Mobile Growth Will Continue, Passing the Desktop Web by 2015

Via a great Mashable post, Morgan Stanley analysts share their vision of the future of web… and it is mobile. Here is the press release about the report.

“The mobile wealth creation/destruction cycle is in its earliest stages. The proliferation of better devices and the availability of better data coverage are two trends driving growth; having better services and smaller, cheaper devices has led to a huge explosion in mobile technology that far outpaces the growth of any other computing cycle.”

Read more

The best tweet of the week

New Google Tablet coming pretty soon:

Why I think that is great:

• Will give Apple a nice competition
• More open platform
• Give a different prospective and more business oriented apps (like Goole Calendar, sites, docs,…)

More info:

http://www.techcrunch.com/2010/02/01/google-tablet-photos/

StarBucks – MyStarBucksIdea.com

El futuro de email marketing by Doppler

 

Cumplimos con lo prometido…

Nos comunicamos nuevamente con usted para facilitarle el material desarrollado en el Seminario:

Presentación de los disertantes Especificaciones técnicas y estándares en el maquetado del HTML Videos de cada uno de los disertantes del Seminario

© 2008 FromDoppler. All rights reserved.

Join us for Doppler Live Wednesday, August 13 at 7.30am central

Dear Friends and Colleagues,

We are having a Doppler email marketing event in Buenos Aires Argentina tomorrow (Wednesday, August 13) at 7.30am central time. We have also 1250 registration for the on-site event and also we will be transmitted Live (we will be able only to connect 1000 persons to the online event), here is the link:

https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

Jonathan Baldovino, Director of Marketing and Sales for Doppler Latin America will be talking about:

- Email Marketing today
- Data Base Generation
- ROI in email marketing
- Email Design
- Case Studies

Language: Spanish

Time: 7.30 Central time (9.30am Buenos Aires)

Online: https://www.livemeeting.com/cc/ucgamericas/join?id=Mailing&role=attend

For on-site registration: www.fromdoppler.com/evento

Thanks,
Cesar DOnofrio

www.fromdoppler.com

email marketing made simple

How to use the top portion

Here are couple of options of how you can use the top portion of your email marketing campaign:

NordStrom uses two classics: Add NordStrom’s email to your adddress book and view in browser:

 

SmartBargains uses one main call to action (with the banner) and two other small offers:

 

The Scooter Store uses two calls to action, add to address book and view in bowser (maybe too much for my taste, but really powerful):

 

Victoria’s Secrets uses just the main call to action and view in browser: 

What is the best? Nordstorm is a classic, some cases The Scooter Store could be a good powerful one. And for other brands Victoria’s and SmartBargains will be a elegant solution.

JCPenney big deal

I think that the economy is pushing Companies to make a great discounts and use their email marketing channel to let users know about great deals. Here is an example of the today’s JCPenney email:

Why not add a Print option …

Couple of days ago, we signed up for some restaurant email clubs. Here is an example of the rewards that we received (It is a pity that there is not one in San Antonio, no appetizer for me):

I like the incentive and it was a great experience signing up for the email club. I would like to recommend if they can add a button with the options to print this coupon. With a print options, we can add two good things:

1. People know what to do (the call to action is really clear) and second and

2. more important we can measure the ROI of the email campaign tracking how many emails are printed

Victoria’s Secret SMS Program

This week Victoria’s Secret started a new SMS campaign. All the subscribers to the to the Pink Club received the email that you can see below with the option to sign up for the SMS Pink Club:

If you click on the link “US on your cell phone”, you will be redirected to the page below where you can sign up for text messages:

 

Another option to be part of this SMS blast is sending START to 26435 (ANGEL). Of course the subscribers may opt-out anytime replying STOP.

Here are my thoughts:

1. First of all, excellent idea!!

2. Give users more power to manage: what they want to receive, when and the frequency

3. Coupons, why not send coupons to cell phone (avoid printing paper coupons)

4. Add info about sign up in the stores. Banner in the store can improve campaign awareness (cheap!!)

5. Get cell phone number in the email newsletter sign up page (combine email + SMS marketing)

Victoria’s Secret 25%

The best email last week:

1. Clear call to action
2. Sleek design, nice design, excellent, …
3. Details: Phone #, link to shop now, offer at the top, free shipping,  promotional code,…